How to increase customer experience and engagement with a small gesture? – Useful tip for budding entrepreneurs

Many new micro or artisan businesses are looking for ways to stand out from the crowd and build long-term relationships with their customers. Let me show you what we did with the envelope that came with our mandala canvas bags – maybe it can inspire other budding entrepreneurs.

What is hidden in the envelope next to the mandala canvas bag?

When a customer orders a mandala canvas bag from us, they receive more than just a product. Starting in the second half of May, we introduced a new, more personal packaging experience that builds our brand in many ways, enhances the customer experience, and last but not least: encourages return visits. And the contents of the envelope play a key role in this.

1. A personal thank-you letter

The first element of the envelope is a nice, short thank you letter, thanking you for shopping with us. This letter also includes an important reminder:

If the customer takes a photo of the canvas bag and shares it on their Facebook feed while tagging our page, we will provide a 1000 HUF discount on their next purchase.

For us, this is a consciously planned marketing expense that simultaneously increases our visibility, builds our community, and encourages repeat purchases.

2. User manual

The other side of the letter contains practical information on cleaning and caring for the bag. Since it is a canvas bag, it is important that customers know how to preserve the product's lifespan. It is a small detail, but it goes a long way in building trust.

3. Unique, colorable mandala

A little creative surprise is included in the envelope with every order: a unique mandala to color. Each of our customers receives a different pattern, there are no and never will be two identical drawings – this is our basic rule. Coloring a mandala is not just a way to relax, but also another point of connection with our brand.

4. Thank you sticker with mandala pattern

The packaging is finished with a “Thank you” sticker, also decorated with a mandala pattern. This little touch of attention creates a positive feeling upon receipt of the package – and who wouldn’t want to share such a beautifully wrapped order on social media?

Why is this practice useful for other startups?

If you’re just starting your own business and looking for ways to create a more personal experience, it’s worth considering these small touches. A carefully crafted package is not just a product, it’s an experience – and that’s especially important in today’s visual and community-driven online world.

Why is it worth investing in this?

Increases brand loyalty – Customers will remember you and be more likely to return.

It triggers word-of-mouth – Social shares generate organic reach.

Cost-effective marketing – A 1000 HUF discount is a much smaller cost than an advertisement, yet more personal and effective.

Positive customer experience – A happy customer is the best advertisement.

Final thought

A small envelope, some thoughtful content inside – yet so much potential! If you are a budding entrepreneur thinking about how to be special, don't think about the most expensive marketing campaign first. Start by giving your customers real attention . This is often worth much more than any advertising budget.